Fewer Bugs, More Play for Punters


Effective analysis of the impact of changes to applications was an important requirement for a gaming business. Attempting to track user problems in isolation led to costly and ineffectual tracking of issues such as mobile coverage and outdated devices.


User journey monitoring was outsourced without requiring code injection, and the gaming business received highly detailed customer journey data 24/7. Without external factors distorting results - like phone coverage etc measurement in isolation. 


Customer experience is greatly improved. Issues caused by application and UX changes are now identified and corrected before they impact gamers. Video replays of user journeys provide invaluable evidence of obstacles as well as learning moments for the business. Disparate and third party systems and apps such as Google Maps can also be monitored.

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